Field Details

Department: International Business Development / Marketing

Qualification: Graduate/Postgraduate in Marketing / International Trade / Engineering

Experience: 7–15 years in international B2B industrial marketing and client coordination

Industry: Fasteners, Engineering Components, Automotive, Export Manufacturing

Role Overview

At Pradako Mechanical & Engineering Works, we are committed to expanding our global footprint by delivering world-class fasteners and engineering solutions. We are seeking an experienced and globally-oriented International Marketing Manager to drive business growth across North America, Europe, Australia, and other key global markets.

This role demands a strategic thinker and a hands-on executor who can engage across time zones, build strong overseas relationships, represent the company at global exhibitions, and convert international opportunities into long-term partnerships.

Key Responsibilities

Global Market Development

• Identify and develop new markets, OEMs, distributors, and importers in North America, Europe, Australia, and the Middle East.
• Conduct competitive market analysis and define entry strategies for different regions.

Client & Partner Engagement

• Handle direct communication with international customers across varying time zones—must be flexible with working hours.
• Build strong business relationships through calls, emails, video conferences, and occasional in-person meetings.

Exhibitions & Overseas Travel

• Represent Pradako at global trade shows such as Fastener Fair Stuttgart, Fastener Poland, Fastener Expo USA, etc.
• Prepare product displays, catalogues, and samples; manage booths and conduct lead follow-ups post-events.
• Maintain a record of countries visited, exhibitions attended, and expand networking continuously.

Marketing Strategy & Content

• Collaborate with the design and content teams to develop region-specific marketing collateral, presentations, and product pitches.
• Align product positioning and pricing strategy with regional demand and compliance norms.

Sales Coordination & Export Interface

• Work closely with export documentation, production, and dispatch teams to ensure order execution.
• Provide clear customer requirements, forecast inputs, and product specification updates.

Eligibility & Requirements

• Valid Passport is mandatory. Must be comfortable with frequent international travel.
• Previous visa history (especially Schengen, USA, UK, Australia) will be an added advantage.
• Should be flexible with working hours to coordinate across time zones.
• Must demonstrate cultural sensitivity and adaptability in international communication.

Preferred Skills

• Strong communication, negotiation, and presentation abilities.
• Proven record of international B2B marketing success in manufacturing or engineering.
• Experience with CRM tools, lead generation platforms, and digital marketing support is preferred.
• Find, engage, and convert global prospects into loyal customers.